The process we use to start the planning is a well defined programme of activities.

The programme is set out in several key stages and can be used in several different ways. The key stages are:

Where are we now?

• Identifying your business goals and objectives
• Conducting a SWOT analysis
• Conducting some customer research
• Reviewing key business issues
• Defining your key marketing issues and objectives

Where do we want to be?

• Understanding your competition
• Defining your brand
• Segmenting your market

How will we get there?

• Understanding the marketing mix
• Producing the detailed marketing plan
• The programme can be run in a number of different ways that are designed to address the business’s time, resource and budget.

We can implement this programme in a variety of ways that uses the consultant as a ‘remote’ mentor, using email and mobile technology, through to a fully supported programme, driven by the consultant, working with key directors in the business.