Understanding the SME market as we do, we have also developed a very quick marketing audit. This allows us a swift ‘snapshot’ of the key marketing related issues and allows us to give some very directed marketing advice.

To evaluate client marketing and internal communications.

Objectives

• To understand the strategic marketing issues
• To assess current marketing materials and methodology in order to keep what works, and discard what doesn’t work
• To make recommendations that will ensure marketing is a key, profitable instrument in planned growth

Methods

• Evaluate current market place, customers, products, prices, promotional methods and follow through, competitors,
• Evaluate all material including brand image, stationery, literature, website, exhibition materials, signage, advertising (including recruitment) and PR
• Assess the measurement systems

If you would like to see an example of this you can download our audit template here.